When I was “growing up” as a marketer, I relied HEAVILY on newsletters and advice from mentors and other sharp marketers. Without that help I would have drowned.

There were so many decisions to make, yet some of those decisions were critical. Even a seemingly small choice could have huge consequences later on.

Examples of small decisions that turned out to be huge, later on:

• If you sell information or advice, how much do you give away for free, and when do you start making people pay?
• How do you move a person from expressing interest to actually putting down money for a project – especially when they’re nervous about your capability?
• Let’s say there’s a finite number of Big Decision Makers you are trying to reach – and you only get one shot at them – how do you maximize the impact of that contact?
• If you’ve got 3-4 advertising media you can potentially use but you only have the budget to focus on one of them, which one do you choose?
• How do you distinguish yourself in what seems to be a ruthlessly competitive, price-driven commodity market?
• When you’re seeking publicity, how do you fight for shrinking editorial space in shriveling magazines and newspapers?
• How do you avoid spending weeks or months on proposals for customers who are only price shopping you anyway? How do you tell who is and who is not?

The success of my own business, early on, depended on getting the RIGHT answers to these questions. The fact that I got three fourths of them right the first time is a big reason why I prevailed while most others failed.

I think these may be questions that matter a lot in your business, too.

These are also questions that I very commonly address in 30 minute “Fast Start” consultations for my Marketing System in a Box:

( http://www.perrymarshall.com/guerrilla-marketing/high-tech-sales/ ).

Before I explain what this product is, you need to know:

-Purchasing this product is the MOST ECONOMICAL way possible to obtain pieces of my time. I charge $725 an hour for a phone consultation, I routinely get that fee (i.e. it’s not just a fictitious ‘retail number’), and my time is usually booked 2-4 weeks in advance.

Buyers of this product get more of my time than that, plus they get the product too.

-This product is the only way to obtain my newsletter back issues at this time. I’ve been writing the Perry Marshall Marketing Letter for 7 years, people rave about it and it’s truly my ‘baby.’ The back issues contain some of the soundest marketing advice money can buy, at any price.

There is a list of A-level razor-sharp marketers, people like Glenn Livingston, Michael Cage, Timothy Seward, Howie Jacobson, Jonathan Mizel and others who are mad at me because every time it arrives in the mail they have to stop what they are doing and read it. They tell me this.

To get all those issues over the last 7 years would have cost you about $2,000.

But you get nearly all past back issues (excluding a few recent ones) and generous amounts of personal, 1-on-1 consult time for $700-$1500 depending on which package you choose. The more expensive versions of that package are an even bigger bargain because they come with more consultation coupons.

OK, so what is this product anyway and who is it for?

Well obviously it’s for anyone who wants consultation time.

But the product itself is the very first I ever produced, back in 2002. I had just come from a corporate assignment as sales & marketing manager at a hi-tech company. We’d generated tons of publicity and sales leads for CHEAP, grown my part of the business 2000% in 4 years and sold the company for $18 million.

I had completely eradicated cold calling from my life and now I was going out and doing assignments for other, similar companies.

The Marketing System in a Box was me documenting what I did and how I did it so others who could not afford me could do it too.

First let me tell you who this system is NOT for:

-Real estate agents, mortgage brokers, dentists, chiropractors or people in large B2C professions who can purchase marketing systems for their industry from other marketers. For example Joe Polish has a whole marketing approach for carpet cleaning companies and if you’re a carpet cleaning company, his system is much better for you than mine.

Who it IS for:

-Service companies, software companies, professionals and specialists

-B2B marketers who sell a complex product or service and who need to GENERATE LEADS.

If the product you sell requires that people buy into your “big concept” and how you solve problems before they do business with you, this is for you.

If you sell to other businesses and hype-ridden marketing is too brash and too obnoxious, you will relate to the low-key, low-pressure, consultative selling style I teach here.

This system teaches you five specific techniques:

-How to generate sales leads via email
-How to generate sales leads via web traffic
-How to generate sales leads via free publicity, especially in trade magazines and e-zines
-How to generate sales leads via direct mail
-How to generate sales leads vis print advertising

It comes with a instant-download Quick Start Guide and a 30 minute Fast Start Consultation with me personally. It’s a 4 pound box that comes via UPS. You read the PDF fast start guide, you start to form a plan, the box comes in the mail, you put together your initial strategy.

Then you schedule our consultation and I help you fine tune your game plan and avoid common mistakes.

Then you get follow up help via critique coupons and consultation certificates.

You also become a member of my Renaissance Club.

This is a killer bargain worth of marketing help for $1000 or less. When every penny needs to count, these are pennies that count.

There’s a lot of leverage here.

http://www.perrymarshall.com/guerrilla-marketing/high-tech-sales/

Immediately after you complete the purchase, you’ll get an 18 page fast-start guide that instantly begins to hone your lead generation strategy.

Make every penny count –

Perry Marshall