You’re in a steel mill. You’ve donned your hard hat, your goggles, your fireproof denim jacket and steel-toed shoes.

200 feet away is a blast furnace. The noise is deafening. Molten steel pours out of a ladle into a giant vat. Every time it does so, a horn sounds warning that lethal 2200 degree liquid pours overhead. Above the raucous din you hear the sound of men shouting and giant otherworldly vehicles rumbling by.

Just then, a woman approaches you. She takes a wine glass out of her pocket and places it on the table in the supervisor’s office. She licks her finger and begins sliding it in a circular motion on the wine glass.

She looks into your eyes as the wine glass begins to sing with that resonating, piercing pure tone.

Even in 110 decibels of noise, *everyone* can hear that delicate, unadulterated note.

That, my friend, is the power of resonance. Unfocused noise, no matter how loud, is no match for a pure tone.

Everything resonates. Everything vibrates. Everything has a natural frequency. Everything.

The human heart is no exception. When you match its frequency, all attention turns to you. The soul is summoned and the mind focuses. Your message, your story, your call to action. All else is irrelevant.

It may be that the #1 thing standing between you and more influence, more reach, more power over your prospects is simply that you’re missing a few vital frequencies. They already exist, they’re yearning to be activated; you’re just ignoring them.

You can pierce that noise with not one but two or even three completely different wine glasses, with completely different tones. You get twice the attention for the same money.

I’m broadcasting a conference call on this twice today. With extremely specific instructions on how to match that resonance. Along with three other guests. You can register at

www.perrymarshall.com/maui/evolution

Also, you can download the handout for today’s conversation now, at

www.perrymarshall.com/2x

Match the natural frequency of your audience. Watch as all eyes turn to you.

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.