Doncha just love these lyrics by the Traveling Wilburys?

I’ve been fobbed and I’ve been fooled
I’ve been robbed and ridiculed
In daycare centers and night schools
Handle me with care

Been stuck in airports, terrorized
Sent to meetings hypnotized
Overexposed, commercialized
Handle me with care…

Pretty much describes the state of most online marketers, doesn’t it? When e-v-e-r-y-b-o-d-y is clamoring to become a super affiliate, an info marketing trillionaire or web rock star, everybody starts sounding the same, don’t they?

Don’t you get sick of the mindless repetition? Stale. Banal. Utterly predictable.

My friend, anything that “everybody” is attempting to do is the WRONG thing do. I’m a contrarian. Doesn’t matter what it is – hot new stocks, American Idol or beanie babies, by the time it’s front page news, it’s old news.

It’s like they say in poker – if you don’t know which person at the table is the sucker, it’s YOU.

Why has marketing lost its power?

• Shamelessly pitched as the cure-all for everything
• The whole biz is incredibly incestuous – 15 people all hawking the same thing
• The lack of originality is astounding. Where’s the innovation when everyone’s following people who are following people who are lost?
• In every industry there’s maybe 3-6 people who are true innovators. Everyone else is a lame-o copycat. It’s always been true.

That’s why things are the way they are. Ain’t it great?

Because of my frustration with the inadequacies of past business models, I have largely stopped listening to other marketers.

I don’t get their emails.

I don’t read their newsletters.

I pay attention to precious few. I just got tired of rehash.

So I began searching for an answer in completely different corners of the world. I made three discoveries:

1. From a hyper-advanced offline, brick-and-mortar marketing specialist. 2. Structural forms in biology. Fascinating. Never applied to advertising before now. 3. A little-known field of research called cellular automata.

Today you did NOT get 12 emails about the 3 Bombshell revelations I’ll stream next Monday. But I assure you it’s 100% original and it’s breakthrough.

Today you probably got 12 emails from all kinds of people about some product launch for some hot new thing, that is neither hot nor new nor innovative.

This is hot, it is new, and it is innovative. Frankly it’s bleeding edge.

I hope you’re paying attention. Because if you need 12 emails before you think something’s important, you’ve already missed the train.

On March 14 I’m introducing 3 Bombshell strategies via live stream from Maui Hawaii. All can be used on Google AdWords. One was applied in Pay Per Click for the very first time in 2011 and produced 200-500% improvements in ROI.

ALL can also be used in other ad media as well. Two apply to every form of marketing you can think of.

None have you ever seen before.

I’m heart-attack serious. If you’ve felt like marketing has become stale it’s because it has.

It won’t be stale after March 14.

http://www.perrymarshall.com/maui/game-changer/

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.