This morning I got this email from Susan Kruger. She’s from Detroit. She sells study skills curriculum to public schools (which are a troubled bunch these days):

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Perry,

We have a very long sales cycle, so it will take a little while to get a full picture on all of our initiatives.  However, these are some metrics I can tell you for sure:

* August 2011 = our best sales month…ever!   40% better than August 2010.

* Amazon sales are rising sharply, despite our book being six years old (a “dinosaur” by publishing standards).

* Power Emails (inspired by Swiss Army Knife) = 3x response over any email we’ve ever sent!

* Largest school adoption ever . . . from the largest school district in the country!  They said they found us in August, but they just placed an order in September. (So this sale is not reflected in the August 2011 info above.)

Perry & Bryan, I am forever grateful for all of your wisdom and the integrity upon which you deliver it!  This information does not even address the fact that our company was launched on the back of a Bobsled Run a couple years ago.

I was so green that I had to sign a waiver on the guarantee because I had NO traction to demonstrate that this could be a viable business.  But, it didn’t matter.  We still met all of the benchmarks promised as part of your guarantee . . . and went from $0 to half-million/year in less than 2 yrs.

Recession?   In the Motor City?

Not here.

Susan Kruger

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.