80/20 Force Multiplier starts in less than 1 hour and it’s going to be a barn-burner. We’re experiencing a last-minute signup crunch, and one hour from now everyone is going to gain fresh new insights that you have never gotten before anywhere else.
Here’s just a taste:
Let’s say your website gets 100 leads a day and you’re spending ten bucks a lead. That’s $1000 per day of ad spend – a respectable budget for a small company.
But you want 200 leads a day. And it seems almost impossible.
Why?
Here’s why:
It’s because 200 leads a day will actually cost you $4,000 per day – forty bucks apiece not ten!
That’s a fact.
Why is that true?
It’s because of 80/20 and in the course I’m going to explain it in detail.
And I’m not going to describe just one but actually THREE elegant solutions to this problem.
Starts at 3pm ET:
http://www.perrymarshall.com/
Competition is thick. In 2013, this problem is either gonna get HARDER to solve, or easier. Your choice.
Perry Marshall
Share This Post
About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
5 Comments on “Why getting new customers is so dang EXPENSIVE”
Dear Perry:
I just purchased the book and also the google ad words. I have been receiving quality information from you on a regulary basis. The knowledge that I will obtain from this book has to be 1000 fold from the newsletters. In addition the amount for the two books of $32 is well worth the price. You have been giving me information for free, now at least I can give you some money for your knowledge.
Once I finish reading will let you know my outcome.
Regards,
Robert Miller
Derelic Pipe Factory – President/Co-Founder
Ok you convinced me. I did 80/20 last year and had the most productive year of my life. No exaggeration. I’m gonna sign up again this year – can’t wait.
By the way your Email writing course (Look over Perry’s Shoulder) was fantastic! Even by your standards. The emails I’m writing now are so much more personal and fun to write and I’m getting more positive feedback than ever.
Thank you!
Michael
Great to hear! Happy new year.
We’re talking exponentials here, aren’t we? So in this case if $1000 buys you 100 leads (customers) then buying 50 will cost you $250. Buying 25 will cost you $62,50. Sure, it’s never that distinct, the idea’s there.
Spreading your lead generation using the Swiss Army Knife means huge savings.
I’ll catch the replay tomorrow.
That is correct!