Got a big email list? An old scruffy email list? A list you’re afraid to mail to, because they haven’t heard from you in four years and you know you’ll get a torrent of spam complaints if you hit ‘send’ and your email service will dump you like a trash can?

Upload that list to Facebook.

Facebook allows you to upload email and phone lists. Whoever Facebook can match, they’ll show your ad to them.

**This even works on people who have unsubscribed from your email list – many of whom are GOOD customers!**

Typically Facebook can match 20-40% of the names.

Segment that email list this way:

-Unsubscribes — give them an “Pleeeze come back to me” sweetheart offer
-Never Bought Befores, but on your list — motivate them to reach into their wallet by offering them something exclusive and deliciously tempting
-Existing Customers – warm them up to the promotion you’re gonna send them anyway. Make sure they can’t miss what you’re up to.

Do you or your client have a telephone list that nobody really wants to call?

Upload the phone list. Facebook can match phone numbers too.

Your ads show in their news feed with zero spam complaints.

That is just ONE of the many strategies we’ll be teaching in 80/20 Facebook Express. Starts August 29:

http://www.perrymarshall.com/fbexpress/

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.