Joe Sugarman is my absolute very first marketing hero.

Joe also got a big red bullseye painted on his head by the US Government, as I shall explain in a minute.

I remember reading Joe’s ads for space-age gadgets in Omni magazine when I was 11 years old. The kind of ads you’d read over and over again. I remember sitting in the magazine aisle of a grocery store, reading the story of his brand new air ionizer.

I had no idea that 30 years later, Joe would invite me and a small group of my best customers to TWO of his luxurious oceanfront homes in Maui, and take us out for dinner and a show.

Not only is Joe a true pioneer in marketing – the first mail order marketer to take credit cards over the phone & use 800 numbers for example, and founder of hugely successful BluBlockers – I can also attest that Joe is generous and truly operates in the world as a giver not a taker.

(Example: Joe actively participates in marketing seminars etc. There is no way any of that pays him what his time is actually worth. He does it because he likes to share his wisdom with others – and spare us from his mistakes.)

Joe’s company JS&A was a forerunner of gadget stores and gadget catalogs like Brookstone and Sharper Image. In this MP3 recording, Joe tells the story of the snowstorm that shut down Chicago, which then triggered Uncle Sam to almost shut down his company.

“Read between the lines” as you listen to his harrowing tale.

***THE FOLLOWING IS WORTHY OF YOUR ATTENTION***

On October 25-26, Joe Sugarman is holding a seminar in Las Vegas, the Success Magnet Seminar. At $497 it is VERY affordable and it is simply not common to be able to rub shoulders with people of Joe’s caliber and experience. Joe is in his mid 70’s, and though he fully intends to live to 156, you’d be well advised to not wait 50 more years for a chance to sit at his feet.

The best thing about Joe is that you get not flash-in-the-pan techniques but deep principles of business and psychology.

Also at this same event: John Carlton, a major mentor of mine for copywriting, and Jon Benson. I’ve never talked about Jon Benson but I used his formula for Video Sales Letters to DOUBLE my results on a major project. I got a hold of this via his private training that he did for Boardroom Inc and Brian Kurtz. Jon is an absolute sales genius.

Check out Joe Sugarman’s Success Magnet Seminar October 25-26!

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.