When you approach your student properly, you can start with ONE basic, mechanical thing….
….and create an entire universe.
Every author, speaker, consultant, teacher should listen to this recording. It’s from a Roundtable meeting that took place more than 2 years ago. In this session, Tom Hoobyar seeks input on his book NLP: The Essential Guide. Here, I discuss how you begin with one single itch that your customer wishes to scratch and grow it into an adventure of exploration and discovery that can last years, even decades.
Download MP3 (10 minutes)
The first Roundtable meeting of 2014 is January 28-30. I’m currently taking applications for next year.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
3 Comments on “How Teacher Bonds With Student – Eavesdrop on Roundtable”
Liked it. Building from incompetence to imitation to developing your own voice. A lot of sales people seem to stop at imitation rather then putting their own personality around the theory. Your individual self makes the difference.
awesome perry, you’re a godsend to business owners
already have some long term clients and this is a great idea about how to add more of these “keepers”