On Wednesday January 13 at 1pm Central, Shelley Ellis and I are doing a teleseminar on Google’s Content Network.
Register here: http://www.perrymarshall.com/teletraining-with-shelley/
Here’s a taste of what Shelley and I will cover:
-How to Decode the Content Network using GMAIL – I will give you a special handout that shows you how to “crawl inside the mind of Google” using a simple Gmail account – so you can then crawl inside the mind of your customers.
-Extreme Reach with Placement Targeting – and many flavors of Placements: Chocolate, Vanilla, Strawberry, Pistachio and Rocky Road.
-Extreme Savings with Content Filtering – and many flavors of Exclusions: Categories, Negatives, Sites, Subdomains, Campaigns, Ad Groups (and Butter Brickle, Raspberry, Bubble Gum and Sherbet).
This will run 1 hour. We will show you as much as we can about these dimensions of Google’s Content Network during that hour. If you want more, I encourage you to sign up for Shelley’s Intermediate-Level Content Network Boot Camp which starts January 20.
Only 29 seats remain out of 60 originally available. When it’s full we WILL turn students away.
The MP3 of this call will be available free, but only to Renaissance Club and Mastermind Club members.
Register here: http://www.perrymarshall.com/teletraining-with-shelley/
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
3 Comments on “Google Content Network Teleseminar – Gmail Xray Vision & 31 Flavors”
I have never heard of Perry Marshall. Thanks to this page i now know. I just finished watching a quick 4 min video, referring to Boost CTR and i can tell you i learned a lot within just 4 minutes.
Lengthy Delay Reviewing Image Ads
I was fired up about getting some image ads on the content network through my AdWords account and contacted Laura about getting some together asap.
Imagine my surprise when I posted them about 5pm and checked the next day to see they were still under review. So I checked the Google Blog to see how long I should expect to wait. See below for some “answers”.
Considering Image Ads on the Content Network? Be Prepared! (From Google’s own Blog)
*Customer A: “…my ads have been pending for review process for 4 days…Could you please do me a favor to check and expedite the review process? URGENT. PLEASE KINDLY HELP!”
*Google employee: “…I recommend you guys contact support for a quicker resolution”
*Customer B: “…That would be fine if they actually responded… I’ve sent three emails in the past 8 days…”
*Customer C: “From a respected organisation like Google, this is shocking – we should be getting better service than this.”
*Customer D: “After eight days, I was told my ad violated the Terms and Conditions. I was not informed how it did so… Please help me someone from google!!!!”
*Customer E: “Try sending a support ticket and see what they say”
*Customer D: “Ive sent a few emails. I still havent gotten a reply …Im still waiting on the reply that explains what Im doing wrong.”
*Customer F: “This is ridiculous… I WANT to spend money with Google, but if it’s going to take this long every time I make adjustments to my advert, you can forget it. I’m actually kind of shocked that Google’s service is so incredibly poor.”
*Customer G: “I was pending for 3 weeks, so for anyone waiting i wouldn’t hold your breath…….”
Hi Perry. Good seminar – as always!!
Although Shelly is wrong about targeting teens under 17: it is not possible to exclude other age groups or modify the bid for 0-17 age group.
So no, you cannot target 0-17 teens on GCN. Also demographic targetting doesn’t work well yet but Im sure that G. is working on that.
The best way to target demographics is still keyword research :)