I’ve studied a LOT of successful Google ads. Rich Stokes’ company AdGooRoo systematically compiles data on Google ads.

And there’s one ingredient I’ve seen in more successful Google ads than anything else. Do you know what it is?

It’s NUMBERS. Many successful ads have numbers in them.

Numbers communicate proof and results:

Will pay cash for artwork
Newport collector will pay up to
$2,000,000 for original artwork
www.newportart.com

Play awesome guitar riffs
Q. How do you score hot woman?
A. Master the fretboard in 60 mins.
www.fret2fret.com

10 Skinny Rules
I lost 9 lbs. in 11 days, just by
following these 10 simple rules.
FatLoss4Idiots.com

138 Words Is All You Need
Use just 138 words to say almost
anything you want to say in Spanish
SynergySpanish.com

There’s another reason why numbers work. Notice that all these numbers are digits, not typed out in proper English. Obviously a Google ad doesn’t have room for “one hundred thirty-eight” anyway. But the “138” sails straight into your brain. You “get it” instantly.

It conveys an idea FAST. And that’s why numbers work so well.

This is just the teeny tiny tip of the iceberg of all the new advanced techniques I share in the Maui Digital Seminar:

http://www.perrymarshall.com/mauidigital

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.