Richard tells Perry how Bill Bain built growth, profit and expansion into every “psychological contract” with a client.
While the management consultant mindset focuses narrowly on concocting a mythical “perfect business strategy”, Bill’s entrepreneurial mindset focused solely on what worked, what got results, and then built that in to every contract.
Richard shares how he had the “time of his life” pursuing this simple yet profound strategy.
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To view the full interview and find out more about the Star Principle Seminar, click here.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
One Comment on “The Genius Behind Performance-Based Expansion”
This is good stuff. It’s amazing how people have such a hard time time with this, but it really all comes back to identity. When it comes down to it, if you don’t believe in yourself it’s near impossible to confidently ask for what you’re worth!