“People don’t really need art, music, literature, newspapers, historians, wheels, calendars, philosophy…all people need is a cave, a piece of meat, and possibly, a fire.”
-Pat Steel, Young & Rubicam, from Rosser Reeves’ Reality in Advertising
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.