A couple of weeks ago when Robin Williams passed I posted an article on Facebook. The article explained how Williams insisted, in his contracts or “riders”, that the film production companies he worked for hire a certain number of homeless people.

It was the most viral posting I’ve ever made. Nearly half a million likes and thousands upon thousands of shares.

Here’s one example of the feedback I received…

“Perry,

I hope this message finds you, your family and staff having the best day of your lives.

One of the things that I’ve taught my kids through the years has been to bring as many people with you as you can on your way to the top.

A shining example of someone who did this overwhelmingly was Robin Williams. I read your shared link about a little known fact about Robin Williams. What a great man.

While there are many reasons to be grateful for you (your content, products, emails, direction and teaching) today I’m most grateful for you to have filmed a segment with Richard Koch. What a remarkable man. Wow! I feel blessed to have been exposed to him, his work, teaching, books, thoughts and insights. I watched the entire video and was left just wanting to say, “Thank You!”

I came across your page about the seminar and was blown away by your continued deeply honest and frank discussions about what is real and not real. Thank you again for treating people like you were talking to your brother or sister.

With Gratitude, Terry Middleton”

Thank you, Terry.

And if you want to bring more people with you to the top, Robin and Richard are great role models to follow.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.