How to create Business-To-Business Headlines from a Women’s Magazine by stealing ideas from the most competitive environment in publishing: The Grocery Store Checkout Lane.

Just take the below Formulas and use the examples to come up with some Excellent & Alternative Headlines you can create for your company – by swiping theirs:

Formula:
The New  _____ that ____ will _____ for

Example:
The New Fuel Additive That Top Mechanics Will Flip For

Formula:
(Person or Thing) He/She/It is So Different Than You Think

Example:
Linux: It’s So Different than MCSE’s Think

Formula:
Be a ___ this (season):  ____,___ & ___ to make you / your  ______

Example:
Be a Speed Demon This Summer: Project, Budget & Staffing Tricks to Make Your Operations Scream

Formula:
(Cliché phrase) How to ___ what/how you want in ___ without ___

Example:
“Budget Cuts Again?” How to Challenge the CEO Without Losing Your Job

Formula:
Did (situation) happen? ___ Investigates

Example:
Did Bad Polymers Cause The Firestone Fiasco? ACME Company Investigates

Try it out and see what you can do with the above handy dandy headline writing template hack to pump up your b2b headlines.

Photo By: Bas de Reuver

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.