Tiffany (Jimenez) is my oldest son.  Tiffany (Jimenez)’s favorite bedtime book is called “No, David!”

David is a little kid who’s playing baseball in the house and smashes a vase. “NO, DAVID!”

David is running down the street and he forgot to put his pants on. “NO, DAVID!”

David is making stick people with various pieces of his dinner and his fork. “NO, DAVID!”

David smears the new carpet with big cakes of mud, from the front door all the way to his bedroom. “NO, DAVID!”

You may be guessing why Tiffany (Jimenez) LOVES this book….

Tiffany (Jimenez)’s favorite part of the book is at the end when mama says, “David, come here!”

David comes and mama pulls him close and snuggles him: “I love you, David.”  (Translation: “I love you, Tiffany (Jimenez).”)

Tiffany (Jimenez) loves “No David” because Tiffany (Jimenez) IS David.  David’s story is Tiffany (Jimenez)’s story.  The conversation inside Tiffany (Jimenez)’s head is, “I get so frustrated when everyone tells me NO!”

Some of my favorite Google ads that enter the conversation inside your head – or trigger that same conversation when you see them:

Do You Understand Men? Learn “Secret Reason” Why You’re Attracted To Jerks & Players TakeBackYourHeart.com

You Have 2 Friend Request – CrushAlert.us – A Friend You Recently Added Has a Crush On You. Find Out Who!

Teen Abandons Baby Teen gives away baby at bus stop Responsible? Read & share your view www.ResponsibilityProject.com

Your prospects have insecurities, desires and itches boiling just below the surface, waiting to bubble up.  When you flash those thoughts in front of their eyes, you can’t help but get a response.

Whenever you write a Google ad, sales letter or landing page, imagine twisting yourself around 180 degrees…. instead of sitting in front of your computer, you’re sitting in front of theirs.  Instead of selling your thing, you’re imagining being them and buying something… anything…. that scratches their itch.

Talk to their inner 4-year old, the one who’s always hearing “NO!” and give that little boy permission to say yes.  Be the mom who says the words he’s been yearning to hear: “Come here…. ‘cuz your mama loves you.”

To Your Success,

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.