One thing I learned from studying evolutionary biology is that the most brilliant ideas are also the most elegantly simple.

A few short years ago, a good friend of mine distilled a lifetime of marketing knowledge into the shape of a tiny little triangle.

If you learned to understand what was in the shape that takes little more than 10 seconds to draw, you would understand business.

Watch the video as I show you everything I know in a tiny little drawing.

And to help you understand how I made such revelations, don’t forget to check out my book on evolutionary biology, Evolution 2.0.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.