You want to know what someone’s innermost thoughts are?

Read their diary.

If you have a diary, you know that in those pages lie the blood and guts of your vulnerability.

The desires, fears, worries and anxieties are all written in a tiny little journal next to your bed.

If you were to open a magazine or receive a letter one day to find that someone was listing these same thoughts out of their own diary you would be stunned.

You’d immediately feel a connection to that person and be compelled to listen to what they have to say.

This, my friend, is what you need to harness in order to write better. Watch the video to learn more.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.