What happens when you hang the shingle for your own consulting business and discover your “unique selling proposition” isn’t “unique” at all?

In fact, it’s EXACTLY the same as everyone else’s.

In biology, that phenomenon is termed “Malthusian” where a population (your competition) grows faster than there’s “warm bodies” available to do business with.

So, HOW DO YOU STAND OUT among the crowd?

Listen to my introduction into how this very question has already been answered…And I discovered it by studying evolutionary biology.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.