Perry Marshall describes a principle he learned back in the early days of Google ads–a simple method for improving clickthrough rates that he nicknamed “Peel & Stick.”

As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch.

Hidden inside Peel & Stick is the principle for how you become the top dog in a growing market, and how you can pivot if you’re already in an established market but aren’t top dog.

Do it right and you become the new de facto leader, and all of the growth and profitability will flow your way.