I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available).

There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you need to hear it.

To whet your appetite for the seminar, I’m sharing some of my AI aphorisms…

1. Marketing is the art and science of helping people who need each other find each other. Bringing people together will never go obsolete – no matter where technology goes.
2. The job AI is about to take away from you? You never liked it anyway.
3. Computers don’t eliminate jobs. They create jobs. New industries and professions. How many people work in the IT industry? How many people telecommute?
4. The well of human desires is bottomless. As soon as you had all the world’s music for $10 a month, you wanted a $10,000 vinyl collection!
5. Nobody plowing a field in 1850 could imagine drone operators or webmasters or social media managers. If AI takes our jobs, we can’t yet imagine what new jobs will emerge… but they will come.
6. Humans have souls. AI does not. We have the divine spark. AI does not. Life has desires… and near-death and out of body experiences. AI does not. Deep Blue didn’t look forward to becoming the #1 chess champion and it didn’t celebrate afterward.
7. We do not serve technology. Technology serves us. We can use technology to get enslaved, addicted and zombified… or to refine our thinking, create the unimaginable, live longer, and make superior choices. The highest value is human freedom, not business, profitability, politics, or efficiency.
8. Definition of authenticity in a world of deep fakes: When a real human being speaks their truth without shame.
9. The gold standard for intelligence isn’t machines talking to humans via keyboards (“Turing Test”). The gold standard is life itself. A teaspoon of bacteria does more programming than all the engineers at Google. Your own immune system is a million times superior to any human invention.
10. Questions are 1000X more valuable than answers.

If you know how to listen, discern and implement wisely.

Seize the day,
Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.