Category Archive

A tornado ripped through Joplin Missouri 2 days ago. Death toll: 123. 2,000 buildings destroyed.

These people urgently need your help.

I’d like to offer you several ways to assist, including one that helps YOU….

In 1994, my friend Fred moved to Kiev Ukraine. He taught English for 9 months.

Every couple of months or so I’d receive a big fat photocopied letter in the mail from Fred, about his adventures. He told strangest stories I’ve ever heard.

One of the first things the communists did when they moved in was…

I asked y’all for victory stories. Two stood out….

Today I’d like to share one of my fave copywriting secrets. This secret helps me connect with you and other readers on an emotional level. It keeps you hanging out in Planet Perry long after you’ve abandoned the other haunts.

The secret is this:

My sister forwarded me this from the International Council of Shopping Centers (ICSC) May 6 2011 Newsletter. Unlike us online marketers, the brick-and-mortar ICSC is in favor of online retailers paying retail sales tax. Sleep with one eye open:

Last week I gave away a sample Renaissance Club newsletter called “Signature Victories.” I talked about Signature Victories in your life – wins that have a special color, flavor and texture. They empower you to live a bigger future.

I talked about celebrating those victories on purpose and asked for feedback via anonymous survey. I got the most wonderful responses.

Would You Share A Signature Victory with Me Today?

My friend and sales mentor John Paul Mendocha has a nearly foolproof method of screening out thieves, wackos and bad business partners.

You ready for it?

It is:

In January I experienced Lifebook’s unique Chicago workshop for the first time. I loved it. It was one of the most powerful events I’ve ever attended – and I’ve been to a lot o’ stuff.

Denise Darcy, my customer service rep, listened to my teleseminar with Brian Johnson and asked me for a phone appointment. She wanted to know more about my experience, and frankly, whether she should spend her shekels to go.

A few things you should know about Denise:

H.L. Mencken said, “No one ever went broke underestimating the stupidity of the American public.” One of my early mentors said, “When I write copy, I imagine…

There has never been a time in history when knowledge was getting commoditized faster.

Some amazing technique that didn’t even exist one year ago is now in a bookstore book for $12.95. Then it’s on somebody’s blog for free.

Suddenly, because there’s no price tag,