Perry Marshall interviews the founder & CEO of Coffee.org, Bill McClure. Bill attended our 2-day 4-man Intensive last year and in this interview he talks about the success of his company in the ultra-competitive coffee market.
Google's secret criteria for judging (and slapping) websites
One of my colleagues was asked to help with a site that was severely slapped – had Quality Scores of 1 – and because of his close relationship with Google, he was able to get a “real” Google rep to give him a “real” answer to why the site was slapped.
When you finally reach the highway, take your foot off the brake
Untold legions of people clamor, search and struggle to find a market that actually pays.
The quest to find that place where passion and talent intersect with market demand is a long journey for some.
But here’s the thing:
Once you find it, success is only a matter of being a little more thorough than everyone else. From that point forward, you can go as fast as you want to go.
it's ALWAYS tricky to hire a real expert
A few months ago I fired my accountant.
I briefly mentioned the incident – I described how we tried to reach him on April 15, Tax Day, to make sure he’d filed an extension.
2 days later, Laura got a message back: “Yes I did file your extension, and of course I went home at 6pm that day which is why I’m only responding now.”
An accountant who goes home at 6pm on April 15? Sounds like some kind of joke. I fired the guy.
Social Media: Anyone actually making money with it?
I’ve got a serious question for you today.
Are you *making money* (and not merely making Friends / Fans / Followers) Twittering, Facebooking and Bookmarking?
Fist Fight at the Board of Directors Meeting – part 2
Earlier I told you my story of being on the board of a startup company – how I had to get in everyone’s face at a friendly dinner meeting, so they would do their ‘friggin research.’
Nolan's 50 cent celebration
I’ve got this friend, Nolan, whose entire life sailed over a cliff in a burning bus one day last February.
He calls me up, he says ‘Perry I’ve gotta come see you right away’ and it’s one of those phone calls where you know, whatever he tells you is not going to be good.
He drops by and tells me about his wife: “Trinity has announced she has a new boyfriend now, she’s been out drinking with him every night until 2:30 am, she wants out of our marriage and she says it’s OVER.”
The Yin and The Yang of Media and Traffic Expertise
The Yin: If your entire business is dependent upon one source of traffic, one advertising medium, your business is a train wreck waiting to happen.
The Yang: If you are really, truly proficient at the use of one source of traffic, one form of advertising media, you can always cherry pick lucrative advertising opportunities and make money, regardless of what is going on in the market.
Arbitrage vs. Alchemy
Subscriber Nick Neilson defines the two fundamental approaches to business as:
Arbitrage vs. Alchemy
Arbitrage means:
Wide Awake in America
Had breakfast with a friend this morning, not even one hour ago. We’re chitchatting and I ask, “How’s your parents?”
She rolls her eyes and tells me this story.
“When Michael Jackson died my mom went into mourning. My mom applied for temporary disability at her job so she could mourn Michael Jackson’s death, and has spent the last four weeks laying on the couch under a blanket.