U2, and Rational = Boring, Irrational = Fun

PerryMarketing Blog16 Comments

A *LOT* of Planet Perry people spend their days selling a logical, reasonable, rational, “no-brainer” proposition to the world. Whether it’s some health product or a mechanical assembly or a service company, it’s basically:

1) Have Problem
2) Give Me Money
3) Solve Problem

…and sometimes you wonder why nobody’s getting’ excited.

What do you do about that?

The answer is found at a U2 concert. What goes on there?