Google just added demographic filters to the Display Network. For many advertisers has the potential to improve your CONVERSION RATES by 10% to 30%.
Improvisation: when magic isn't really magic
Yesterday I took a some clients to an improv show in Chicago. They asked the guy to act out “Pole Vaulting.” But before he could come out on stage, the emcee took suggestions from the audience:
My First Heckler
At the Sunday morning of my first-ever seminar in 2006, I gave an optional spiritual talk. (I’ve made a practice of this since. I’ve found lot of people appreciate these talks.)
The day before, I told everyone…
Content Czar Update: The Test
Ten outstanding applicants for my position of Content Czar received the following message from me this morning: “Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it’s time to run you through the maze…”