Today I’m known all over the world as “The Google AdWords Guy” but I was hanging out in Planet Dan before Google even existed. Let me tell you something I learned from Dan early on, that helped me when Google ads suddenly came on the scene.
Dan started doing infomercials when they were brand-spanking new. A law had changed which suddenly allowed TV stations to sell big chunks of airtime to advertisers. Prior to that, TV stations just went dark at night.
Suddenly for a few hundred bucks, a TV stations was willing to leave the lights on and stick a videotape in the tape machine.
I remember this one time – I’m guessing it was 1984 or something – I was watching TV late one night and…