The other day at a 4-Man Intensive, someone in the group was dispensing some REALLY good advice to a surgeon. He adamantly resisted it.
"Squeeze" Pages & the Case for Conversion Optimizer
If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…