Why Google will now un-ban your AdWords account

PerryMarketing Blog38 Comments

Google’s market cap dropped $24 billion in 30 minutes yesterday. The aftershock so stunned Wall Street, market trading halted for two hours.

Reason why: Google’s printer accidentally published Q3 earnings 5 hours early (OOPS!!!). AdWords revenue was 3% below targets and income was down. BAM – the entire company’s value plummets 9% in minutes.

If Google dumped you for a handsomer boyfriend in the past, I betcha sometime in the next 3 months she sends you an “FIRSTNAME, I’m sorry for my past sins, maybe we could meet for coffee” note.

Federal Regulations and Full Disclosure about Advertising

PerryMarketing Blog

Yesterday at lunch someone told me that the FTC (Federal Trade Commission) is introducing new rules about the use of testimonials.

The gist is: From now on you can’t just quote the happiest and most successful testimonials, you have to disclose how “everybody” does and what “average” is.

Some people are very, very concerned about this.

I happily confess that when I get emails with glowing success stories I ask for permission to use them and post them on the website.

When we get bitter complaints and gripes I do not ask for permission to use those complaints and we do not post them on our website.

I have never taken a survey to find out what my customers’ average increase in Click Thru Rate is; I do not know what the “average result” is. But I can give you a pretty darn accurate estimate, based on some 80/20 math.