Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media world, but in booming social … Read More
Keywords You're Missing, Enhanced Online Campaigns, and My Social Security Number is 457-55-5462.
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …