MarketingCharts.com issued a great survey. They looked at TV, print, social, SEO, PPC, email and more. Business-to-Business marketers’ reported quantity and quantity of leads.
Top of list:
What Joe Polish Taught Me about Lead Generation
Joe Polish is a legend in the marketing world. He’s a former carpet cleaner turned marketing guru He’s pals with the likes of Richard Branson and Paula Abdul. The running joke about Joe is, he always says “Let me introduce you to my good friend ____” because EVERYBODY is Joe’s good friend.