Content Czar Update: The Test

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Ten outstanding applicants for my position of Content Czar received the following message from me this morning: “Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it’s time to run you through the maze…”

Online Marketing: Need it be a Lonely Business?

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I’ll come right out and admit it – one of the reasons I “retreated” into the world of online marketing was, I was tired of being rejected by people.

For several years I was pounding pavement and knocking on doors and dialing for dollars. And for the most part this was NOT successful. I had nothing but moths in my wallet and I was seriously burning out. I was reaching a point where I just couldn’t take the constant diet of rejection anymore.

Thankfully I changed jobs (this was in the early Internet days, about 10 years ago) and the new company had a website. A website that was actually producing good sales leads every day.