For 2 years, the buzz about social media was like your neighbor running his chainsaw on Sunday morning. Things are different now:
Obama's Social Media Strategy, De-Constructed
In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.
While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.