Obama's Social Media Strategy, De-Constructed

PerryMarketing Blog6 Comments

In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.

While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.

Fist Fight at the Board Of Directors Meeting – part 1

PerryMarketing Blog32 Comments

After about 20 minutes the other marketing guy at the table says, “Perry, you sure are quiet over there. What do you think?”

Uh-oh. He asked, and I just couldn’t stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.