Yesterday I said I’ve got 1000 books; I’ve skimmed most, read 200 in full and read a few 5 times. Someone asked – which ones have you read 5 times?
Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.
In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:
When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.
This is the e=mc2 of marketing.