In Bryan Todd’s “Breakthrough USP” training, he pointed out that in the real world, a business has not one but THREE facets of its USP:
1) The Front Page News,
2) The Back Page News, and
3) Unreported News.
Front Page News is:
The Real Reason Why General Motors Pulled Their Ads from Facebook
General Motors just pulled $10 million of advertising from Facebook because it wasn’t working.
Would you like to know why?
The Tipping Point of One Free Man
Yesterday for Mother’s Day, I blogged a tribute to my long-suffering and faithful wife. David Rothwell, a marketing consultant in the UK, wrote back:
“Laura’s unwavering support of Perry has touched even more lives than she knows, including my youngest Charlie (now 10).
Although I had a 25 year career in IT before becoming a PPC Consultant, he’s only known me working from home doing this “advertising thang.”