3 Dimensions of a Breakthrough USP

PerryMarketing Blog

In Bryan Todd’s “Breakthrough USP” training, he pointed out that in the real world, a business has not one but THREE facets of its USP:

1) The Front Page News,

2) The Back Page News, and

3) Unreported News.

Front Page News is:

Phone call from my old boss who fired me

PerryMarketing Blog54 Comments

It was Friday. I was about 10 minutes late arriving at work. Before I could put my lunch in the refrigerator, Wally & Fred called me into Wally’s office.

Something did not feel right.

“Perry, we’re going to have to let you go. Things just aren’t working out and it’s time to turn you loose.”