To Death’s Door and Back Again, in Auto Manufacturing

PerryMarketing Blog1 Comment

A guy named John from Manitoba met me at a Ken McCarthy seminar in ’09, came to a 4-Man Intensive and joined Roundtable.

His company made aftermarket parts for trucks. He also supplied parts to specialty manufacturers who put them in their vehicles.

In the wake of the ’08 market crash, his customers’ businesses were melting down. John’s orders were falling precipitously.

He hooked up with me essentially out of desperation…