Joe Polish is a legend in the marketing world. He’s a former carpet cleaner turned marketing guru He’s pals with the likes of Richard Branson and Paula Abdul. The running joke about Joe is, he always says “Let me introduce you to my good friend ____” because EVERYBODY is Joe’s good friend.
Get Equity in your Clients’ Business
When I escaped the Dilbert cube a month and a day after September 11, 2001, everything in the world hand ground to a HALT. Nothin’ was going on. Everyone was in a state of suspended animation. I remember going to a trade show a few days after the towers went down and all the attendees were milling around in a daze.
But there’s always a few people who aren’t sleepwalking, and they have to keep the trains running on time. So I got a consulting gig and soon after landed a couple more.
Consulting Client #5 was a catalog company…