Now, after a few months of work, he’d whittled down his cost per click, his margins were much fatter, and he was sittin’ pretty nice.
But he was still afraid of the throttle. Afraid to pour on the gas.
Finally after much urging, prodding and cajoling from us he did something SCARY. Something he’d never done before:
He doubled his bids.
His ad moved up from position 7 to position 3.
SUDDENLY: An AVALANCHE of traffic.