Yesterday in Roundtable, a gentleman explained his business to the group – his approach to a messy, thorny, UGLY business problem.
Dang, it was elegant.
Fred in Accounting: Genius or Idiot?
Us marketers have a real interesting relationship with bean counters: We use them the wrong way. In 2 areas:
Fist Fight at the Board Of Directors Meeting – part 1
After about 20 minutes the other marketing guy at the table says, “Perry, you sure are quiet over there. What do you think?”
Uh-oh. He asked, and I just couldn’t stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.