Fighting With My Boss About Direct Marketing

PerryMarketing Blog26 Comments

Fighting with my Boss about Direct Marketing In the last Dilbert Cube job I ever had, I was mastering the craft of Direct Marketing and my boss named Nick didn’t like it.

There were two things he didn’t like.

1) He was a corporate guy who loved (and I mean, LOVED) chest-beating, ego-building brand advertising. I remember one time walking down the street in downtown Chicago, he was laying out for me the grand vision of his DREAM.

A Cool AdWords Tip

PerryMarketing Blog3 Comments

I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.

At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.