When I went to my very first internet marketing seminar in April ’02, I came home with a scratch pad jam-packed with notes. It was a firehose of information. I spent the next several months feverishly implementing everything I’d learned.
I’d also spent some serious dinero on honing my writing skills. I’d bought a big box o’ copywriting stuff and I was busily going through that too.
September came along, and with it, another invitation to yet another marketing seminar.
I thought, “How does it make any sense at all to pile on MORE information when I’ve done less than half my notes from just 5 months ago?”