There’s nothing more scary in sales than mashing your foot down on the gas pedal, and feeling the clutch slip.

. . . then pressing harder and smelling the odor of your transmission starting to melt.

If your prospects smell a hint of desperation, it’s all over. They disengage more and more. The harder you chase them, the more they hide from you inside their Dilbert cubes.

In the spirit of the current age, nobody *thinks* they need a sales person telling them what to do. (Even if they DO need someone to tell them what to do. And let’s face it – some of them need to do what you’re telling them!)

As the economy toughens, it’s time re-think the way you sell in every medium you use, to attract and create new customers for life.

Ari Galper has a beautiful philosophy: “Get to the truth, not the sale.” It creates startlingly different results, and it makes it almost impossible to “burn out the clutch” with prospective customers. Because it’s all about pulling, not pushing. It’s congruent with the spirit of the age.

Ari’s warning to all sales professionals, business owners and entrepreneurs:

http://www.perrymarshall.com/salesbreakthrough/

(Be sure you optin so you can download Ari’s audio “7 Strategies For Making Selling Painless.” Read the part about his live event in November. I’m sending my staff & it’s going to be great.)

Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.