These Nutches have troubles, the biggest of which is
The fact there are many more Nutches than Nitches.
Each Nutch in a Nitch knows that some other Nutch
Would like to move into his Nitch very much.
So each Nutch in a Nitch has to watch that small Nitch
Or Nutches who haven’t got Nitches will snitch.
-From On Beyond Zebra, 1955
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
4 Comments on “Dr. Seuss on Niche Marketing”
This is hilarious. Whenever I think of niche marketing this comes to mind!
I remember “Cat in the Hat”, with “Thing1 and Thing2” very vividly from my childhood, and have discovered much more Dr Seuss from reading to my smallest son Charlie in (what we Brits call) reception class (age 5 years).
I’d urge anyone interested to read “The Lorax” – it’s incredibly prophetic and a great story!
I’m always amazed at how insightful Dr. Seuss was. I’ve seen Green Eggs And Ham used as a tool to teach sales skills. But now that I have children of my own, I’ve had a chance to read back through many that I haven’t touched in years. There’s really some great stuff hidden in those pages.
Great share, Perry. Thanks!
Love Dr. Suess, and so true that is.
PJ