Glenn Livingston and Jered Klima of Rocket Clicks had a fascinating discussion about little-known gotchas and opportunities in Google’s content network.
It’s a very worthwhile 26 minute interview, it includes a handy free PDF cheat sheet and it’s here: http://www.payperclicksearchmarketing.com/content-network-curse/
Quick and dirty summary:
- Pausing content campaigns is a big no-no. Find out why, and what to do instead
- Split testing on the content network is much different than it is on Google. Knowing the right way will not only get you better ads, but exposure in more places
- The content network isn’t “mechanical”, it’s more like an ecosystem. Discover how to nurture it.
Download MP3 here / Download PDF Cheat Sheet here
Nice work, Jered and Glenn-
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
4 Comments on “Untold Secrets of Google's Content Network”
Thanks Perry. I believe Google content network would be much more valuable with the Google Ad Planner beta.
Thanks perry nice information…
I am sure it’s going to help us in campaigns.
Thanks Perry, and Glen and Jered.
Confirms what I’ve been doing for a while. Although not Split-testing is a BIGGIE I hadnt thought of. So a HUGE thanks from me, and for all the clients campaigns this will assist too.
Thanks for sharing Perry. It’s absolutely a very good interview. I never knew those things. Also, Glenn’s another interview “Maximum Adwords Results in Minimum Time” too is a great one.