Imagine that there is a huge parade marching past your house. Over the course of an hour, 2000 people go by.
Finally the last group of drum-beaters and baton twirlers is now disappearing around the bend. The sound fades and there’s nothing left of the parade but confetti and candy wrappers on the curb.
2000 people. They came, and they went. Question is, what good are they to you now that they’re gone?
That’s your website. Maybe 2000 people go by in one hour. Maybe it takes a day or a week or a month. But 2000 people went by.
Typically out of those 2000 people, you can get somewhere between 10 and 50 to actually buy something.
But that is only half the story.
The other half of the story is this:
ONE guy or gal in that parade represents HALF of the money that those 2000 people are actually willing to spend with you. Thousands, perhaps tens or even hundreds of thousands of dollars! You don’t know which one he or she is, but that person did walk by.
That guy (or gal) is what I call a HYPER-RESPONSIVE CUSTOMER.
There’s one of those in every large crowd. A big spender.
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all.
Carpe diem,
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
5 Comments on “Secrets of the Hyper-Responsive Buyer”
Many thanks for your suggestions Mark.
I took a few days off recently.
Fact: using Perry’s Adwords know-how we saved 2000 euros in May 2009 compared to 2008 and coincidently sold exactly the same amout of products.
One thing has become clear: the 80/20 rule is a fact that I want to leverage further.
I also spent a further number of hours reading up on this phenomenon.
I took action and demoted 80% of our keywords
to 10% of their former bid-price.
The trouble is I still not tracking effectively..
I do have Google Analytics installed…
But since the crisis we have been busy revamping our products and service – successfully.
Anyway, I will buy Glen’s hypersensitive course in order to bolster Perry’s approach.
I will ignore the info & bonus material I consider to be inappropriate. Here also the 80/20 rule must be firmly applied.
I will also buy the 80/20 book that has been recommended in the past.
On the other hand I will cut back on somebody else, whose stuff I haven’t been using properly for years.
Unfortunately, we haven’t got an English version of our site.
But if any of you, and this is addressed to all of the PM *group*, ever need help with your children’s’ learning & concentration difficulties – contact us/me.
Don’t hesitate.
I assure you we have very effective solutions.
All the best from sunny southern Germany
Joe Kennedy
Joe
Each of the gurus seems to have areas where they are particularly strong and other where they either need to refer you to someone else or are just weaker.
You need to identify where your own operation needs improving in the mid-term and work out which guru you need to use to solve that part of the jigsaw.
Best wishes
Mark
BTW Joe – is there an English version of your site?
Be that as it may, Joseph.
If you are accountable to Perry & group on the next call, at some point you’re probably going have to neglect Ken and Ari’s or whosoever’s materials & know-how.
Also, the methodology & perhaps their strategies may well differ too greatly. So you have to be very disciplined in being selective.
Also, Perry recommends sticking to one or two advisors. That’s the main reason I threw in with P. I must say I am very pleased with the results so far.
However, he’s sent us half a dozen recommedations for other top geezers in the last 6 months…
Glen is similar to Perry so why should I stay with P when Glenn may be even better (and cheaper)?
I have been digesting the infos on hyper responsive – it’s taken be 24 hrs.
As I said above: all good stuff.
Perhaps one of the main disadvantages is a bonus 2.5 Hour mp3 from Jay Abraham – you can’t listen to him without screaming out loud at some point ;-)
Once one knows that hyper responsive people exist it is about finding them and locating them.
Joe mentions other great people that are endorsed by Perry and I think the answer is “yes” you do have to stick with all of them. Nothing can be implemented over night but over time one can and then you have a machine that others will envy. Many will say “you made it overnight” but the true story is one spent years learning and implementing.
After coming back from Chicago from our Round table group with Perry my brother and I already implemented 1 of the items the group told us and it is working (funny how that happens).
We still have a long list but we will check it off piece by piece and before we have the next call with Perry because after all there is nothing like accountability to keep one honest.
Quo vadis mate?
I scanned, read & viewed the above hyper- responsive offer.
It’s good. Very good. Also recommended by people I trust i.e Perry Marshall & Uncle Bryan Todd.
Let’s be realistic: just what are we suposed to do? Go to Glenn stay with Perry stick with Chatwise. How are we possibly going to read, digest & implement all this material?
Tis a muddle ’tis muddle (Charlie Dickens *Hard Times*)