I’ve aired my fair share of gripes about my Amway Pink Koolaid days. But I gotta tell ya, I learned a LOT of good storytelling in Amway. It’s why I’m good at telling stories now.

Allow me to tell you an Amway story . . .

My upline Diamond was a guy named George. George could hold an audience *spellbound* for hours. People would drive 200 miles for his 8pm presentation, then go out for coffee. Then they’d drive back home the same night and go to work the next morning. Just to hear George.

One time I went to this rally in Kansas City. George spent 2 hours telling us about his first LSD trip.

He’s staring at a light bulb in the basement. Suddenly everything starts spinning and he sees all these colors swishing around . . . monsters and mermaids start chasing him . . . he didn’t emerge from his basement for 3 days . . . and for me listening to his story, it was like time ceased to exist. All the sudden it was 10:45 pm and George was still going strong. Nobody moved.

Once George painted a mental picture of public speaking. “I imagine that everyone I’m talking to is 5 years old. Their feet are dangling off the chairs, not even touching the floor. My peeps are just a bunch of boys and girls eager to hear great stories.”

This grated against my geek-engineer mentality. But I was wise enough to pay attention. The email marketing version of that is my “Grade Level” online tool. My advice to you is to keep your sales message at an age 9-12 reading level.

People L-O-V-E that hypnotic, storytelling state. Not only will they pay good money to be put in that state . . . when you deliver it properly, it causes them to buy MORE. More is good.

Hypnotic Storytelling is precisely what I’m going to interview Terry Dean about in my webinar today:

Date: Thurday July 7
Time: 3pm ET / 2pm CT / 12pm PT / 20:00 London
http://www.TotalConversionCode.com/StoriesP.php

Tune in. Hear some great stories. Discover how to use YOUR stories to sell.

Perry Marshall

352 words
Reading level:
Grade 5, Age 10

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.