I recorded a video where I talk about two of my most successful promotions and where they actually came from. Both of these had an alchemy element which is why they worked so beautifully.
Watch the video here:
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/alchemy.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]After you’ve watched the video, go on to this page.
There are two aspects to marketing:
1) The Mechanics. Things like knowing how to build a pay-per-click campaign or a web page; knowing how to write copy; knowing how to research a market; knowing a market itself.
2) Alchemy. It’s the creativity, the thing that makes customers’ heads turn in joyful surprise, the ability to conjure up compelling offers, to take undervalued and seemingly unrelated things and combine them together.
People who understood “the mechanics” gave the world MP3 players.
People who understood “Alchemy” gave the world the iPod and the iPhone.
Notice how those products skillfully blend hardware, software, user experience, and even completely new services like iTunes (where you can pay three bucks and instantly watch a movie on your PC) to create something that’s irresistible.
Alchemy is a learnable skill….
Perry Marshall
After you’ve watched the video, go on to this page.
What 4-Man Intensive Attendees and Roundtable Members are saying:
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/joshua_boswell.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Joshua Boswell, EarnMore Copy.com, Springville Utah, after attending the 4-Man Intensive
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/jim_fitzgerald.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Jim Fitzgerald, president of Taradel Inc., Richmond, Virginia, after attending the 4-Man Intensive
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/Testimonial1.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Jim Fitzgerald of Taradel, after attending his first Roundtable Meeting
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/Testimonial2.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Ed Vining, President, Straight Shot Solutions (GolfRewards.net), Boise, Idaho
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/Testimonial4.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Brady Roberts, Chief Technical Officer, Straight Shot Solutions (GolfRewards.net), Boise, Idaho
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/Testimonial5.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Charlie Hall, Business Manager, Vinehouse Ltd. (Vinehouse.co.uk), Surrey, UK
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/Testimonial3.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Nancy Slessinger, Founder, Vinehouse Ltd (Vinehouse.co.uk), Surrey, UK
[mc src=”http://perry.videos.s3.amazonaws.com/roundtable.promo/jeffmask_roundtable.flv” width=’480′ height=’270′ type=’video’ skin=’modieus’ controlbar=’bottom’/]Jeff Mask, Vice President, InfusionSoft, Gilbert, Arizona
Share This Post
About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
9 Comments on “Video: Channeling your inner (or outer) alchemist”
I truly appreciate this post.Thanks Again. Great.
I’m getting a video not found error. It is just me?
The video link should be working now.
You have a wonderful way of supporting people right where they are.
What’s fascinating about this video is that you’re a copywriter, a story teller, and a word doctor. You can write something, and sometimes I learn as much from your use of metaphors (“iron sharpens iron”, “steering a parked car”, and others that I can’t remember) as I do from the actual message. But this post is different… and I couldn’t figure out why.
But as I watched your video, I kept thinking about “sneak attack”, “triangle of trust”, and a 30 something blonde haired, scruffy faced internet marketing millionaire surfer dude who shall remain nameless in this post. I found it interesting that you have a mastermind group, and that you’re constantly refining and adaptive your techniques. Marketers, take heed… if Perry is doing something, you should be doing it too because it probably will work!
Anywhoo, I love the reference to alchemy and why the economists are wrong. Anyone who has a business, whether they’re selling soda on the side of the road, or software to Fortune 500 companies knows that the economists are wrong. Persistence, creativity, and desire can not be calculated on a spreadsheet.
The video says “video not found”
I’m getting a video not found error. It is just me?
It should be working now. Sorry ’bout that!
amen!