Of ALL the assets you can possess in business, there is one thing that trumps them all: Being an authoritative, influential figure in your space.
INFLUENCE is an entirely different category of asset than any marketing skill or technique. It trumps all others. Because when it comes down to your customer’s final decision to buy, influence is the #1 thing that tips the scales.
No influence = you’re a commodity. Haggling over price, scrapping for 3 square meals a day.
Influence and credibility = you’re guaranteed an upper hand in negotiations, higher fees, sweeter deals, superior clients, connections with the most respected leaders in your business.
Notice how entirely different this is from knowing how to buy traffic . . . or write copy . . . or do SEO . . . or build web pages . . . or shoot videos . . . or whatever.
Those are skills. I’m not talking about those today. I’m talking about your reputation. Your identity.
At minimum, influence is when your customer Googles you and saying, “This guy’s no slouch.” (For consultants, this is almost mandatory.)
It could go as far as you having a cult following. People who hang on your every word.
Not everybody wants that . . . but it definitely has its advantages.
On Tuesday September 6 I’m going to walk you through the critical factors that establish your influence in your marketplace. I’ll tell how I’ve achieved this in three completely different niches.
You’ll discover . . . this too is a skill. It’s not magic pixie dust. What’s even cooler is, it’s as close to magic pixie dust as you get in business:
http://www.perrymarshall.com/influence/
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
2 Comments on “Credibility. Authority. Celebrity.”
Dear Perry,
As everyone learns differently, it there anyway to receive your new book without overpaying by $75 for the things you know you won’t use? I’m “webinared out” and I don’t do membership clubs….I’m a lone wolf. I learn best by reading and I’m not into “Q&A’s”; I just want the book but when I called your office today a CSV named Abby told me I could buy the book alone…then emailed me and said that a manager told her it wasn’t possible and suggested I pay the $99 (for a book alone???) and then cancel the rest.
Perry, why do marketers decide how their customers should best interact with their info? Shouldn’t that be up to the customer???
Quantella,
I have no intention of ever selling this book for $25.00. The content is far more valuable than that. Right now this is the best offer I can make. If you purchase this and only read the book, it’s still worth the money.
Sincerely,
Perry