Last week Sam, my music teacher, came over. He just graduated with a Master’s degree in jazz and he’s looking for work. He was frustrated because doors kept slamming and thought I might be able to help.

We sit down and convo awhile. I dig into his USP. Turns out he has one. (Most people do, but they don’t know it.) Inevitably, the question comes: “Sam, how can you PROVE – to a music department or anybody else – that you really do have a badass USP and you can deliver the goods?”

Hint: A resume and cover letter won’t do it.

The answer is, he needs a pile of physical “proof,” along with a little bit of celebrity. Not a lot, mind you, but just enough to demonstrate he’s not just another college grad. Tipping point.

I gave him my new Niche Celebrity Formula book and a homework assignment. This morning he sent me an email with USP’s, niches and product ideas. His head’s already in a completely different space. I predict in 3 months he’ll be living a new life.

This afternoon at 3pm Eastern, I’ll tell you more of Sam’s story and outline my Niche Celebrity formula. You’ll discover how other people are doing this in all kinds of different fields. I’m kicking off a short-run, affordable training program starting tomorrow and today’s webinar is a preview.

Get webinar login details:

http://www.perrymarshall.com/influence/

Tomorrow’s training starts at 3pm Eastern September 7. Register here:

http://www.perrymarshall.com/celebrity/

Perry Marshall

P.S.: 10 years ago it would have been highly unusual for an employee of any company to have an external “personality presence” – i.e. a blog, a speaking platform, or their own products. Now this exact thing has become THE deciding factor in selling yourself to the world. Whether as a freelancer or as part of a larger company.

Picture the college professor whose blog has 10,000 readers. The other guys in his department don’t do that, but he does. He gets to write his own ticket. You can too.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.