Read Bill Crawford's Bobsled Run Success Diary Here

Bill Crawford of Lisle Illinois won first prize in our Bobsled Run. In less than 6 months he transformed his local basement waterproofing business.

He spiked his leads 272%, cut his cost per lead 70%, and flooded his cash register with sales. Read his entire report here.

In Alumni Club phone calls he’d tell me, “I love marketing so much, running the rest of my business is just a bore and a hassle.” In June he sold his business and is now a PPC expert, specializing in waterproofing companies.

By expanding from local to national, he took advantage of SCALABILITY. Perfecting something small, then expanding it 100X. He’s earned himself an enviable reputation in the waterproofing business as a formidable opponent.

This one thing – scalability – the ability to multiply small things until they are huge – is the power center of online marketing. It’s why your finely tuned, well oiled marketing machine can spit out $100 bills like an ATM machine out of control.

But in order to do this you HAVE to do things in the right order.

Most people get it backwards: They try 20 different ways to get traffic, interspersed with all sorts of crazy tricks with their website. They go ’round and ’round because they never focus and perfect the tiny leverage points that tip the scales.

So they spin circles in the idea of the month club until they run out of money and hope.

When you focus on a SMALL list of the RIGHT things, it’s like a kid chasing ants with a magnifying glass. You concentrate your energy and win battles on a small scale. Suddenly you’re set up to experience quantum growth in a 3-9 month vertical climb that makes your head spin.

This is Bobsled Run. You focus on the RIGHT things in correct order. You design businesses that scale UP. That’s why I’ve got an army of Alumni Club members who continue to break sales records 1-2-3 years later.

Perry Marshall

Read Bill Crawford's entire success story report here!

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.